Are viral walnut varieties worth a premium?

This is an English reading overview of the Chinese article, rather than a complete translation. The Chinese source has been updated since this overview was prepared; consult the original for the latest details.

The central idea

A walnut that attracts attention in a livestream may be priced around novelty, shape or a name rather than established handling quality. The article discusses controversies around popular names. Before paying a premium, clarify category and source, inspect risks and the foundation, and ask what the higher price actually covers.